THREE STEPS IN SELLING YOUR ARTWORK AS ART PRINTS
1. PRODUCTION PLANNING
In every business not just art, you must draw out your plan. In the case of print making, I advise firstly you have a good production plan. If it is smaller than A4, you can scan it using a scanner. You can own your scanner or use the service of a well equipped business house. For larger works: if you can’t fit it onto your scanner, you can photograph it. I advice the use of a professional photographer, so you can get the sides of your frame to line up parallel with your artwork to make cropping easier. With their equipment in the studio they can control the lighting and also crop it using a digital photo editor like Photoshop or Elements. You will also want to play around with contrast and colour to get it looking as lovely digitally as it looks in real life.
2. DECIDE HOW TO PRICE YOUR PRINTS
Average pricing globally is about $25 for A4 sized prints, but can range from $10-$100 (with a high end priced print, you’ll need to have them professionally printed and you must have gained your popularity) The image above is a print of mine from last year I sell for $10, it is printed on A3 Art Glossy Paper. They are variety of materials you can print on. Art Papers, Photo Paper, Canvas and more.
3. MARKETING STRATEGY
Figure out every means possible for you to sell, presently I market on social media and the use of outlets like galleries, gift shops, online shops like 54artistry more and still expanding. On the first week after I released the print, I sold nine copies by hand, so you see words of mouth can also do some magic.
I am still researching on the Outsourcing Method to sell online, when I have a confirmation on how it works, I would write a post to share the idea.
Be Kind to Share.